The skinny jean is not going anywhere any time soon, so says Levi Strauss & Co. President and CEO Chip Bergh.
“Our top two women’s items were the 311 and the 721. And they’re both skinny jeans,” Bergh said during an analyst call Wednesday. “I’ve been known to say skinny jeans will never die. Having said that, the looser jeans are still a thing. They’re definitely the trend.”
In fact, half of Levi’s bottoms revenue was generated from looser fits, the CEO said.
The trend that does seem to be fading is on rises.
“For a long time, we were marching the rises up. We had the Ribcage [rise] you may remember,” Bergh said. “About 18 months ago, that was the look back then. Rises are now coming down. And we’re not quite to hip hugger territory yet, but the midrise jean is kind of the hottest item right now. I think we’re going to continue to see this shift from high to mid and maybe even mid- to lower-rises as we go forward.”
Levi Strauss & Co. owns its namesake brand, along with Beyond Yoga, Dockers, Signature by Levi Strauss & Co. and Denizen.
The group, for its fiscal year ended Nov. 27, had adjusted net income of $604 million on revenue of $6.2 billion. Revenue was up 12 percent from the prior year, excluding the impact of exchange rates.
The Levi’s brand generated 87 percent of the company’s net revenue in the last three years, with nearly half of that coming from the Americas region.
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