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Vernon Proper: Fashion without the fluff. West Coast Business news and analysis.
ON A RELATED NOTE...

Retail Newness: Brentwood Country Mart Lands First Varley LA Store
July 3, 2026
Plus, new tenant news at the Row DTLA.

Would Converse Have a Brighter Future Away From Nike?
July 1, 2026
Nike Inc. CEO Elliott Hill maintained the Chucks maker “sharpened its strategy” in a quarter that saw Converse revenue freefall 34 percent.

Alo Yoga Parent Closes Bella + Canvas Sale
June 29, 2026
The deal is said to be a necessary step for Alo’s founders to either take the luxury athleisure brand public or sell all or part of the business.


