
COLLECTIONS & COLLABORATIONS
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Vernon Proper: Fashion without the fluff. West Coast Business news and analysis.
ON A RELATED NOTE...

Revolve Los Angeles Aims for Ralph Lauren Purple Label Positioning
August 5, 2026
The company said sales of the two collections released to date have given it the confidence to continue on with its namesake label’s expansion.

Reformation Makes Trading Debut With Lofty Goals to Scale
July 30, 2026
The sustainable women’s brand marked the start of trading with a photoshoot at the New York Stock Exchange as shares closed flat on Thursday.

Reformation IPO Priced at $15 Per Share
July 29, 2026
The Los Angeles sustainable women’s wear brand will begin trading on the New York Stock Exchange Thursday.


