
ANALYSIS


What Would it Take to Bring Fred Segal Back?
August 25, 2025



Behind the Bankruptcy of Liberated Brands
February 7, 2025

AI Says: California’s Most Popular Fashion Brands in 2025
January 27, 2025

Fire Rebuilding Talk Brings LA Retail Developers to Fore
January 21, 2025

Liberated Layoffs and the Perils of Bigger is Better
January 14, 2025

SoCal Developers Take Cues from Boutiques for Malls’ New Era
January 6, 2025

West Coast Fashion and Retail’s Biggest Headlines of 2024
December 30, 2024
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Vernon Proper: Fashion without the fluff. West Coast Business news and analysis.
ON A RELATED NOTE...

Revolve Los Angeles Aims for Ralph Lauren Purple Label Positioning
August 5, 2026
The company said sales of the two collections released to date have given it the confidence to continue on with its namesake label’s expansion.

Reformation Makes Trading Debut With Lofty Goals to Scale
July 30, 2026
The sustainable women’s brand marked the start of trading with a photoshoot at the New York Stock Exchange as shares closed flat on Thursday.

Reformation IPO Priced at $15 Per Share
July 29, 2026
The Los Angeles sustainable women’s wear brand will begin trading on the New York Stock Exchange Thursday.
