
ANALYSIS


What Would it Take to Bring Fred Segal Back?
August 25, 2025



Behind the Bankruptcy of Liberated Brands
February 7, 2025

AI Says: California’s Most Popular Fashion Brands in 2025
January 27, 2025

Fire Rebuilding Talk Brings LA Retail Developers to Fore
January 21, 2025

Liberated Layoffs and the Perils of Bigger is Better
January 14, 2025

SoCal Developers Take Cues from Boutiques for Malls’ New Era
January 6, 2025

West Coast Fashion and Retail’s Biggest Headlines of 2024
December 30, 2024
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Vernon Proper: Fashion without the fluff. West Coast Business news and analysis.
ON A RELATED NOTE...

Aritzia Stays Mum on Playbook to ‘Reimagine’ Fred Segal
May 8, 2026
What does a retailer already making headway on its own expansion plans see in the acquisition and, now, jumpstarting of a whole other brand?

Guess Inc.’s Marciano Family Goes Big on Spencer Pratt’s Mayoral Campaign
May 7, 2026
Multiple members of the Los Angeles denim firm’s founding family donated the maximum to the mayoral hopeful.

Revolve Shells Out $11M on Equity Stake in Apparel Firm
May 6, 2026
The January investment was mentioned this week and trails the company’s purchase and then disposal of Alexandre Vauthier.
