Los Angeles label Daydreamer has melded its ’90s-inspired, vintage touch with Lee’s denim and workwear heritage for a new collaboration.
The 25-piece collection includes workwear-inspired denim, chore jackets, sweatshirts, crewnecks and T-shirts serving up plenty of vintage vibes. It retails from $75 to $138 sold online by Lee and Daydreamer, in addition to Fred Segal and Revolve among other retailers.
The two companies said the collection draws inspiration from the ’90s, the old West and workwear.
“We are beyond excited to be offering our first co-branded product collaboration,” Daydreamer founder Laura Glover said in a statement. “Daydreamer historically partners with icons. To have now co-designed a product assortment with an iconic American heritage brand, such as Lee, is an incredibly proud moment for me and the brand.”
Glover started Daydreamer more than a decade ago after moving to L.A. from Chicago. The business has made a name for itself working with bands or their licensing partners to reimagine logos on T-shirts. The assortment also includes pants, long sleeves, tanks and denim.
Notable is Daydreamer’s local production process. All design work, cutting, washing, sewing and printing is done in Los Angeles.
Additionally, all items are cut to order, which allows the company to bypass overproduction – a problem hampering many industry companies due to past supply chain issues and shifting consumer demand.
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