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Vernon Proper: Fashion without the fluff. West Coast Business news and analysis.
ON A RELATED NOTE...

Revolve Wants to Be the Luxury Go-To. It’s Gaining Ground.
February 25, 2026
Net sales grew to over $1 billion for the year as both Revolve and the FWRD luxury segment continue their climb.

Macerich Puts ‘Transitional’ Year Behind it as Leasing Remains Focus
February 19, 2026
Call it the easier part of the company’s turnaround but after the heavy lifting of 2025, the mall operator will focus on leasing and possible acquisitions this year.

Can Aritzia Bring Fred Segal Back to Life?
February 19, 2026
If anyone can, it’s another retailer after years of the iconic boutique retailer being bounced around from one licensing firm to another.


