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Vernon Proper: Fashion without the fluff. West Coast Business news and analysis.
ON A RELATED NOTE...

Another Rodeo Drive Flagship for LVMH with New Tiffany & Co.
November 14, 2025
The three-story building includes retail, dining and rooftop space in what was previously the Luxe Rodeo Drive Hotel.

Chrome Hearts to Add Brand DNA to Surfrider Hotel
November 10, 2025
The Los Angeles luxury label bought the Surfrider Hotel in Malibu, but that wasn’t its first play in hospitality.

Revolve, FWRD Scoop Up Market Share Amid Luxury’s Woes
November 6, 2025
The fashion firm can seem to do no wrong as the company’s divisions grow in the face of tariffs and luxury e-commerce headwinds.


