A case for why the brand licensor’s plans for Boardriders—if a deal goes through—will have to mean more than merely slapping names on new categories.
Posts published by “Vernon Proper”
A panel of Quiksilver Inc. veterans reminisced over branding and design at the height of surf’s relevance in pop culture.
The five-piece collection includes pop-inspired designs from IScreamColour's Humberto Cruz.
The fashion e-tailer continues to pump efforts into video, TikTok Shop and luxury business FWRD.
The online retailer informed the state of layoffs due to the closure of its San Bernardino warehouse.
Supreme's latest store gives it big visibility on a famed street.
Obey continues its elevated essentials push, with higher prices and less in-your-face graphics.
The hiring of Alfred Chang solidifies the C-suite for the Los Angeles company started by Jerry Lorenzo.
“The skinny jean is not going anywhere any time soon,” says CEO Chip Bergh.