Anwar Carrots’ latest endeavor pushes his lifestyle brand into the vaping industry as the Arlington Heights brand sees no shortage of links with potential partners.
The Carrots by Anwar Carrots brand this week debuts a summer capsule collaboration with Nevada-based Dr. Dabber. Carrots’ well-known orange and green colorways will make their way onto Dr. Dabber’s Boost Evo, Light Pen, Honeymat and Iso-Snaps.
Pieces from the capsule will be available in the brand’s temporary Arlington Heights store on Washington Boulevard.
Carrots is rooted in Los Angeles streetwear, after launching into the market in March 2015. However, it’s been built up over the years into the epitome of a lifestyle brand making everything from apparel and children’s clothing to lighters and enamel pins.
It’s the collaborations that have further expanded the brand’s reach over the years, with partnerships that have included Chevy, K-Swiss, Guess, Champion, Girls Don’t Cry, Sanrio, Babylon, Mark McNairy and Pray For the Hood among many others.
They speak to the brand’s approachability, elevated through Carrot’s own aesthetic. It’s a bit of a different take from some of the streetwear brands built on product scarcity models and a certain level of mystique that makes them somewhat closed off to the masses.
“I could be a brand like Kirkland,” Carrots said in a WWD profile in 2018. “Kirkland has their own stores that’s all Kirkland products. It’s just all branded product. I wouldn’t mind being that massive because, at the end of the day, I’m still playing this game of exclusivity. It’s exclusive to my store, only its massive exclusivity. But what’s exclusive, unless you say its exclusive?”
And true to form, the brand only continues to expand. It’s looking to make inroads overseas, with Triple Seven Distribution showing the Spring/Summer 2024 line in Paris next week.
“If I can go to an airport anywhere in the world and I see somebody wearing Carrots, then this shit’s doing what it’s supposed to be doing,” Carrots went on to tell WWD. “An airport, you’re literally sharing information at that point. It’s just transportation of the brand. That’s real streetwear to me. If you see people out here wearing it in the streets – even if a bum got my shirt on.”
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