Anine Bing, IScreamColour Link on Pop-Inspired Collaboration

The five-piece collection includes pop-inspired designs from IScreamColour's Humberto Cruz.
Anine Bing x IScreamColour
Looks from the Anine Bing x IScreamColour collaboration. PHOTOS COURTESY OF ANINE BING.

Los Angeles contemporary label Anine Bing has a new collaboration out with the artist behind IScreamColour. 

The five-piece collection melds poppy graphics and Elton John photos in a collaboration between the fashion label, photographer Terry O’Neill and graphic artist Humberto Cruz of @IScreamColour. The pieces retail from $100 to $180. 

The label made the collection available at Anine Bing brick-and-mortar stores and the online shop. A limited number of retailers also carry the line, including Shopbop and Garmentory. 

Cruz, a San Diego, Calif.-based illustrator and graphic designer, is known for his quirky, pop-inspired designs. That work has also led to collaborations with Chanel, Bvlgari, Rizzoli Publications and Snapchat. 

Bing, a former model turned blogger and now chief creative officer of her namesake line, started her fashion brand in 2012 with husband and CEO Nicolai Bing. 

The duo began from their garage in Silver Lake, handling order picking, packing and shipping from their home. They’ve since steadily grown the business. Today, the line can be found in over 350 retailers, including Net-a-Porter, Revolve, Bloomingdale’s, Selfridge’s, Le Bon Marche and Nordstrom.

The company fleet of stores continues to expand. Anine Bing currently counts 15 stores, including locations in the Pacific Palisades, South Coast Plaza in Costa Mesa, on Melrose Avenue and Jackson Street in San Francisco. Outside of California, it operates stores in Maryland, Florida, Texas, London, Sydney, Paris and Berlin. The company also has plans for a store in Melbourne. 

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