Amiri Autumn/Winter 2024 Offers Hollywood Glam

Old Hollywood glamour and the theater came to Paris for Mike Amiri’s Autumn/Winter 2024 presentation. 

The Los Angeles designer on Thursday presented the menswear collection of his namesake brand during Paris Fashion Week. 

Men’s suiting, big collars and tailored coats made their way down the runway in mostly neutral colors with pops of aquamarine, cream, red and lots of sparkle. 

The collection served as a reminder of just how much Amiri’s line has evolved.

Amiri made his debut at Paris Fashion Week in 2018. 

The label he launched in 2014 as a luxury brand drawing inspiration from rock ‘n’ roll has matured into a fast-growing business consisting of men’s, women’s and kids apparel, footwear and accessories.

Amiri also counts nearly 15 stores, which are a combination of permanent and temporary locations globally. Among the locations is a Rodeo Drive flagship.

The business turned the head of Diesel founder Renzo Rosso, whose OTB Group bought a minority stake in Amiri in 2019. 

Italy-based OTB, an acronym for Only the Brave, also owns the Diesel, Maison Margiela, Viktor & Rolf, Marni and Jil Sander labels.

Growth since that investment has only continued at a rapid clip. Amiri told the Wall Street Journal in 2022 sales for the business were on track to be $250 million that year.  That would reflect a 56 percent hike from the prior year, the newspaper reported.

Last year Amiri hired Adrian Ward-Rees, a former senior vice president at Burberry and Dior menswear managing director, to serve as CEO. 

Below are looks from the Amiri Autumn/Winter 2024 collection.