ANALYSIS
AI Says: California’s Most Popular Fashion Brands in 2025
January 27, 2025
Fire Rebuilding Talk Brings LA Retail Developers to Fore
January 21, 2025
Liberated Layoffs and the Perils of Bigger is Better
January 14, 2025
SoCal Developers Take Cues from Boutiques for Malls’ New Era
January 6, 2025
West Coast Fashion and Retail’s Biggest Headlines of 2024
December 30, 2024
Behind Mexico Retailer El Puerto de Liverpool
December 24, 2024
Fashion Legacy Media Miss on Fred Segal
August 5, 2024
Vans Parent VF Corp. Bends to Activist with Board Shuffle
February 14, 2024
Subscribe
Vernon Proper: Fashion without the fluff. West Coast Business news and analysis.
ON A RELATED NOTE...
Guess Jeans to Seize on $100M-Plus Growth Opportunity
April 4, 2025
Three seasons in, and the Gen Z-targeted brand isn’t looking to be a small player in the global marketplace.
Guess Inc. Hires Advisors to Review WHP Global Buy Offer
April 3, 2025
A special committee is evaluating the purchase offer, which equates to $13 per share.
Verdy Now Working with Guess Jeans on Japan Expansion
March 31, 2025
It’s part of a “creative” partnership with the Girls Don’t Cry creator as the denim brand eyes global growth.