The retailer took over space previously occupied by its sister chain & Other Stories.
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The company was the first to build a business around what had historically been viewed as a commodity item.
The three-story building includes retail, dining and rooftop space in what was previously the Luxe Rodeo Drive Hotel.
The Los Angeles luxury label bought the Surfrider Hotel in Malibu, but that wasn’t its first play in hospitality.
The fashion firm can seem to do no wrong as the company’s divisions grow in the face of tariffs and luxury e-commerce headwinds.
Dick’s House of Sport is a growing anchor, Scottsdale Fashion Square’s new Hermès solidifies its luxury status and new brands, such as Pop Mart and On Running, keep things fresh.
The long-time skate shop is also planning an eventual return to the Palisades.
Plus, Aspen boutique Kemo Sabe links with Abercrombie & Fitch and big store openings at South Coast.
Odds are likely with the muscle of an $8 billion business behind the fall soft launch.
The company’s turnaround, now over two years in the making, has left some wanting more visibility on growth.