Glendale’s two most prominent retail centers are swapping tenants in what best underscores the Americana at Brand Memes page’s consistent advice: “Park at Galleria.”
The trading of real estate also brings into clearer view a refining of each retail center’s tenant merchandising strategy as Americana at Brand goes increasingly more upscale and the Galleria fills out its roster to appeal to a broad range of shoppers.
At the same time, it shows how to malls sitting side by side can continue to be complementary instead of cannibalizing traffic and retailers from one another.
Anthropologie, which occupied space next to The Cheesecake Factory, at Rick Caruso’s Americana at Brand has moved to Brookfield Properties’ Glendale Galleria.
Meanwhile, family jewelry store Bhindi Jewelers will leave the Galleria to take Anthropologie’s Americana at Brand real estate.
With Bhindi’s jump to Americana, it lends to a tenant mix at the shopping center that’s continued to skew toward more of a luxury mix.
The jeweler started nearly 100 years ago with a showroom in Fiji and then expanded in 1975 to Vancouver. It later moved to Southern California in the 1980s by opening stores in Artesia and Glendale.
In the case of Glendale, the Galleria store opened in 2013 focused on luxury watches. It’ll offer Americana shoppers its Rolex shop-in-shop complete with a Rolex-trained watchmaker available on site. The timepiece retailer also carries Cartier, Bvlgari and Tudor.
Elsewhere at Americana, Omega is set to also open its own store at the center. The retailers join luxury brands such as Bottega Veneta, Golden Goose, Gucci, Louis Vuitton and Saint Laurent.
For the Galleria, Anthropologie is a big win.
Not only has Anthropologie already moved into the mall, but its sister brand Free People’s FP Movement concept opens a door there on Friday.
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