Vernon Proper Walkthroughs are a look at how local retailers are winning at the brick-and-mortar experience through expert merchandising, well-crafted floor designs and/or superb customer service. To suggest a store for a future Walkthrough, please email [email protected]. Thank you!
The Mojave Flea Trading Post in Palm Springs has made the concept of the department store relevant again.
The marketplace for local brands and retailers sits in 10,000 square feet on Indian Canyon Drive, where it opened in 2021.
Local brands and retailers are allotted varying amounts of space within the store to merchandise however they like, allowing them brick-and-mortar space in Palm Springs without the hassle of a lease, hiring labor to assist customers or be on site every day during operating hours.
“We pride ourselves on creating experiential retail and marketplaces in unconventional locations,” Mojave Flea founder James Morelos told WWD in 2022.
Customers can roam the L-shaped building and sift through accessories and apparel from the longstanding Prism Boutique in Long Beach, peruse vintage findings from Summer Vega, admire the handiwork of Fried Rice NYC’s kimono-inspired blazers or shotgun-distressed shirts from Totally Blown and smile at the mini versions of the popular David and Diana concrete pots.
The Palm Springs marketplace concept’s popularity has since led Morelos to expand to Yucca Valley and San Francisco.
Take a walk through the store below by viewing photos from Vernon Proper’s visit to the Palm Springs location during weekend one of the Coachella Valley Music and Arts Festival.
Inside the Mojave Flea Trading Post Palm Springs. Photo by Vernon Proper. The ultra popular David and Diana planters in mini form. Photo by Vernon Proper. Mojave Flea offers brands and retailers dedicated space to showcase their product in a well-curated, serene setting for shopping. Photo by Vernon Proper. Long Beach-based Prism Boutique’s pop-up within the Mojave Flea. Photo by Vernon Proper. Summer Vega’s vintage caravan displaying the label’s vintage clothing, jewelry and accessories. Photo by Vernon Proper. Los Angeles-based footwear label Intentionally Blank. Photo by Vernon Proper. Custom-made and ready-to-wear hats from Bay Area brand Hampui Hats. Photo by Vernon Proper. Los Angeles leather goods label LTHR WRKS. Photo by Vernon Proper. Bay Area label Bart Bridge is known for its patches touting local towns sewn onto hats. Photo by Vernon Proper.
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